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Brand portfolio decisions at "Javine, Ltd." - Case study

Brand portfolio decisions at "Javine, Ltd." - Case study

Art.No.: 30010

Viltė Auruškevičienė, Aušra Jurkštienė and Kristina Maikštėnienė

12,47 €
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Product description

This case was written by Kristina Maikštenienė, Viltė Auruškevičienė and Aušra Jurkštienė, ISM University of Management and Economics, Lithuania. The case is based on field research as well as the analysis of public sources. The case was developed with the aim to conduct student discussions on the brand portfolio decision issues by Lithuanian FMCG manufacturer.
 

Brand portfolio decisions at "Javine, Ltd." - Case study / Viltė Auruškevičienė, Aušra Jurkštienė, Kristina Maikštėnienė. - ISM University of Management and Economics, 2010. - 9 p., Teaching note - 6 p.

Item consists of:
Case study - English;
Teaching note - English.

 



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